Many businesses have started to implement self-service kiosks as part of their SOP. Some of them still keep cashiers, so customers have both options available. This way can be seen as a good option to slowly integrate a new system into your business. However, the main question is how to fully integrate a self-service kiosk into your restaurant as soon as possible.
This article will talk about the major determining factor in influencing your customers to order from a kiosk and satisfy them along the way.
Clear purpose and benefit
The most interactive kiosk should convey a clear message to your customers. This message should be clear at a glance about the purpose of your kiosk in given situations. You can place clear signs such as large buttons or text to signal what your kiosk can do for them. “You can order and pay here” is a great example of the clear purpose of a kiosk. The benefit is it is fast and convenient. That is a great reason to avoid getting in the cashier line and use the kiosk instead.
You can also add banners or small instructions on how to customize the order and the payment process. Aside from adding staff to help customers in case they need one.
Use readable text
Many inexperienced kiosk designers will cram a lot of text on the screen. This situation leads to reduced font size to make all fit, thus making it difficult to read for some customers.
Especially when you want to attract your customers to use a kiosk, it is not about feeding the customers a bunch of information rather on attracting them to use your kiosk. Later you can give them more information once they get closer and receive their attention.
Use eye-catching pictures
It is mandatory to add eye-catching photography to attract your customer’s attention. You can place an image that serves the purpose of the kiosk. For example, it is fast and easy; you can skip the line and many more to attract your customers’ to use the kiosk.
If you have an appealing product, try to show it off to your customers. You have spent a good amount of money on your logo design, so try to implement it into your kiosk so that they will remember your restaurant’s name easier. In the end, it can benefit your business in the long run.
Stay relevant
It would be best to consider your customer’s demographic when designing an attractive kiosk. Who are your customers? What do they care about? What is the most popular language? What is the preferable method of payment? What time is peak hours?
These are several questions to help you understand the demographics for your business to provide the best self-service experience.
Minimize processing time
A self-service kiosk has a different purpose than a QR code system where your customers can order and pay through their smartphone. On the latter, customers can digest as much information as they want, and there is no hurry for them to process the payment quickly. The longer they are on the digital menu, is better, especially if you have ad revenue through the system.
It is not the same with a kiosk where each customer needs to process their order quickly to minimize wait times. You want them to order, pay and move on as quickly as possible. Keep these facts in mind to increase customers’ engagement at your self-service kiosk. WhiteBean’s self-service kiosks are designed from the ground up to handle effortlessly and digitalize the menu and ordering aspect of businesses according to your specific needs. Contact WhiteBean today to learn how to implement a proper kiosk in your restaurant.
Image Credits: Clay Banks