The rapid rise in technology has revolutionized many aspects of our lives. The usage of computers and the internet certainly play a significant role in this, transforming conventional face-to-face interaction into digitalization. At the same time, people start to change their behaviour as well. Today, many customers have begun to prefer digital payment to avoid queuing, especially in the food and beverage industry.
The immediate need for digitalization seemed to accelerate during the pandemic. Customers can now order food online from home, abiding by the health protocol to stay at home. Even today, the impact of the risk of disease transmission is propelling many companies to start implementing technology into their SOP.
QR code has started to emerge to minimize contact between customers and staff. They can easily order and process the payment directly from their seat. This implementation benefits the health and safety of the customers by eliminating menu sharing and face to face contact, as well as many other aspects of the business.
Efficiency in the Ordering Process
Self-ordering QR codes in restaurants increase efficiency in the ordering process and reduce errors. Customers can now order as many details as they want, all recorded within the program, increasing their satisfaction in the ordering process. The business also profits from using QR codes, as they can reduce labour costs from additional staff to take customers’ orders. Technology has a lot to deliver better customer service with safety and efficiency at the front lines.
Contactless options have proved to be mandatory during pandemic times to reduce the spread of viruses and germs in the F&B industry. Indeed, while dining, we prefer a clean place. The implementation of contactless service has helped the initiative solve the problem of improving customer satisfaction and safety through a clean and better ordering process.
Inclusivity for Minority
QR codes have paved the way for the safety of customers and staff and improved inclusivity for some minorities. With the implementation of QR code technology, the ordering process can drastically improve customers who may not be able to communicate directly, such as people with disabilities, tourists, and customers who don’t speak a common language.
Satisfying the market base might be a good idea, while other restaurants are still behind. Customers can order as they wish, with as many add-ons as possible. The QR code application can bring light to a more streamlined process.
New technology must fit the restaurant’s business model and the needs of its clientele to be a success. If executed properly, integrating new QR code technology should be a win-win for everyone.
WhiteBean’s QR Menu & Ordering Solution is designed from the ground up to handle effortlessly and digitalize the menu and ordering aspects of businesses. Start contacting our experts today to develop your Point of Sale specifically for your restaurant.
Research shows that upper-class citizens prefer environmentally friendly products even though they cost more than regular products. This fact can help you decide whether implementing QR code technology suitable for your market.
QR code reduces the usage of print paper, plastic cards, and many other industrialized materials. Innovative technology can also offset the overconsumption of electricity and reduce your restaurant’s carbon footprint. You can implement an automation system self-monitor and gather data to create reports to increase your restaurant’s performance.
Restaurants that implement QR codes see value during the pandemic as they lower operational costs and increase efficiency and customer experience. So, why not start today?
Image Credits: Josh Bean