Customers have grown used to self-serving over the years, placing orders themselves at counters or choosing items from a buffet and paying for them. Nowadays, things have evolved into using self-serving kiosks.
Customers can choose their foods and drinks they want to purchase on the screen, with detailed info on each menu and best seller one for the season. After that, customers pay their order with many payment methods available, from credit cards to digital wallets through self-checkout screens.
The implementation has been widespread with pros and cons that go along with it. Here is everything you need to know before implementing self-service kiosks into your business.
Pros of Self-Service Kiosks
The main appeal of self-service kiosks is to streamline your business operation, make it more efficient, which is why it is so popular in a fast working environment. Each order process goes directly to the kitchen, thus cut errors in traditional order systems.
Your employee can then be utilized in other roles that can improve the customer experience. Workers can walk around the table and ask what they can do for them, to satisfy their needs.
The flexibility in changing regular items and customized order is another benefit of self-service order. Sometimes this can be a frustrating process for customers. A self-service kiosk makes ordering simple and satisfies your customers since it is done by themselves. They can simply add and delete ingredients and customize orders on how the food is prepared specifically.
Statistics also show that self-serving kiosks tend to make customers spend more. Payment kiosk now implements reminder orders such as additional fries and drinks which are sometimes being avoided because of the long queue line.
Cons of Self-Service Kiosks
A state-of-the-art system requires front investment, especially regarding information and technology. Many small restaurants in the end, had to focus on other customer’s experiences that might benefit them because of less cycle of customers and higher investment cost involved.
A Middle-size restaurant that is in a busy street or place may face a dilemma. Can the front investment give a return better in the long term? Several questions need to be asked, do you have a long queue line for example. Make sure the implementation of a self-service kiosk will be able to take your business further in the competition.
To be able to adapt to serve more customers in a timely fashion means that self-service kiosks are crucial in maintaining a satisfied customer base. A self-service kiosk can enable your customers to be more informed about your marketing offer. Your customers can browse entire ranges of your products and customize their orders. In the end, a self-service kiosk increases customer satisfaction while at the same time creating a customer base that is more knowledgeable about your products.
Indeed, self-service kiosks reduce human interaction and depersonalize your restaurant service. Yet for businesses that have repetitive transactional processes, installing kiosks could reduce delays thus increase the operation’s cycle. This will lead to increase profitability and produce superior quality service and experiences for your customers.
You’ll need to do some research before implementing this technology for your business. Location, customer’s demography, are two main factors when it comes to the acceptability of the implementation of the self-service kiosk. You will also need to weigh out the investment and potential benefits in the long run. For more information on this technology and how it can boost your business, contact the experts at WhiteBean today.